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Rate Card Silliness

Robert Niles
By Robert Niles
Published: June 16, 2008 at 4:26 PM (MST)
Plenty of websites ask take a detour into Fantasyland when setting advertising and licensing rates. Hell, when I was in Denver, we'd ask advertisers for $50 CPMs on thumbnail-sized website banners while we were selling newspaper subscriptions for a penny a year... and print campaigns for similarly ridiculous rates. We knew we weren't getting our "rate card" rate and would have been shocked had anyone paid it.

But allow me to award the Associated Press the honors for Outstanding Hubris in Online Pricing.

$12.50 to excerpt five words on a website? (Background on AP/blogger controversy here and here.)

Let's take 50 percent off the top for overhead. Do any Sensible Talk readers know any reporters over at the AP who are getting paid $1.25 a word?

Hey, if that's the price that AP's putting on their work, that's what their reporters ought to be getting paid. And that's if their work is licensed just once. Multiple that times 100 newspaper websites a day, and AP scribes ought to be able to retire to their yachts by age 40.

Right? ;-)

(Thanks to Whiskey Fire, via Eschaton, for the link.)

Robert Niles also can be found at

From darleene powells on June 19, 2008 at 6:27 PM

If only it were that easy!

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